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10 Easy Tips to Build Your Fan Base on Facebook & Twitter
Your business has a great Facebook and Twitter page. I take it that: You are creating and posting good, if not great, interesting, compelling content and your Facebook page and Twitter feed are full...
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How to Get More People to Read Your Tweets and Get More Retweets!
Twitter has been growing tremendously. In 2010, Twitter had 75 million user accounts. In 2011 (and the year is not over yet), there are 100 million active user accounts, with 50 million active users...
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Social Media Content Calendar is Key for Consistent Posting
This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs...
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8 Marketing Trends to Implement in Your 2012 Marketing Plan
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate,...
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Facebook New Timeline: Everything You Need to Know
It’s coming up. Are you ready for the March 31st deadline to move your Facebook business Page to the new Facebook Timeline? For the SMB, it may seem a little daunting, I know. Don’t fret. I have...
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22 Simple Tips to Grow Your Email List Organically
While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. How...
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The Social Media Marketing Cheat Sheet
My latest post on Web Marketing Today: The Social Media Marketing Cheat Sheet. Many small business owners ask me for a plan before starting up on social media marketing. They wonder if I have a “cheat...
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How to Manage Social Media Profiles
There are many social networking websites for smaller businesses. The most active are Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube, Flickr, and SlideShare. The top bookmarking sites are...
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Claim a Vanity URL for Your Social Media Profiles
A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default...
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Taking Control of Your Facebook News Feed
Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm...
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Happy Holidays! Happy New Year!
Wishing you and your circle of special family and friends a beautiful Holiday season. Please be safe and have joyful times with your loved ones. Relax and enjoy every moment together! I look forward...
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6 Tips to Make Your Email Marketing More Effective
Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Consumers are...
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6 Ways to Measure Social Media
Measuring social media effectiveness can seem daunting. It is less clear-cut and more complex than other more traditional marketing channels. But measuring your social media efforts is possible, and...
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Effective Strategies for Marketing Your Brand on Facebook
Guest Post written by Eric Taylor Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. Your...
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Outsourcing Social Media Management
This is a permission-based re-post of latest blog from colleague Tom Treanor, Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and...
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10 Social Media Ailments and Remedies (Part 1)
Attaining social media success is serious and complex. Staying on top of all the social media channels can be overwhelming. I know firsthand the pains of managing social media channels. Here are...
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10 Social Media Ailments and Remedies (Part 2)
Many businesses seek social media success. But attaining it can be complicated. Here are five more social media marketing ailments and their remedies that may sound familiar to you! (This is Part 2 of...
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Mobile Is Here – Are You Ready for Mobile Marketing?
OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing...
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5 Tips for Creating Quality Social Media Content
There is no denying the importance of social media. It is undoubtedly a powerful marketing channel. But did you know the secret sauce of a successful social media presence is generating original highly...
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Top Marketing Trends for 2013
As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost....
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